TODAYonline

TODAYonline: "Mega charity shows? Not so soon
Even if shows are revived, focus, format will be different: NKF chairman Gerard Ee

Lee U-Wen
u-wen@newstoday.com.sg

DON'T expect the National Kidney Foundation (NKF) to put on any mega fund-raisers — not just for this year, but at least for the next three to five years, said chairman Gerard Ee.
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And even if Singapore's largest charity goes back to organising the televised charity shows which pull in millions of dollars, the focus and format will be radically different from that of the past, he said.
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Speaking to Today at the NKF's Kim Keat Road headquarters, Mr Ee reasoned that the 'old-fashioned method' of raising money with prizes thrown in would not garner the long-term support base the new-look NKF desired.
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