Business Report - Top thinker urges change in corporate giving: "Cape Town - Corporate giving has fallen substantially in recent years because there is so little alignment between current giving practices and corporate objectives, according to the world’s leading business strategist, Michael Porter.
According to Porter, public companies have a responsibility to shareholders, and ''doing the right thing'' is no longer a sufficient rationale for corporate giving or a sufficient guide to how corporations can truly benefit society. Demonstrating the business value of investing in the community will increase corporate giving, not diminish it."
Tuesday, June 26, 2007
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