Charity Flourishes When Donors In The Public Eye!: "The positive recognition, or 'image motivation' a donor gets from other members of the community is a major factor for charitable giving says a new study from Tel Aviv University (TAU).
Dr. Anat Bracha, of the Eitan Berglas School of Economics at TAU, says that her study can help fundraising organizations understand how to elicit maximum donor response in today's tough times."
Monday, June 15, 2009
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