Monday, November 22, 2010

Manipulating the charitable mindset - The Globe and Mail

Manipulating the charitable mindset - The Globe and Mail: "Let's call it corporate givernance.

By this time of year, about 80 per cent of large Canadian companies have launched their annual charitable fund-raising campaigns, the explicit goal being to spur a big pot of pooled donations from their employees. Behind the scenes, there is also the hope that raising money together will foster group cohesion and motivate people to work better as teams. So what if there's in-house competition for resources and recognition? At least there's this common cause, so pony up!"

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