Thursday, June 02, 2011

Direct mail volumes fall, but complaints up - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

Direct mail volumes fall, but complaints up - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "he use of direct mail dropped by more than a quarter last year but the number of complaints rose by 86 per cent, according to the annual FRSB fundraising complaints results.

Direct mail, traditionally the most-complained about fundraising medium according to the FRSB annual survey, accounted for 53 per cent of all donor complaints in 2010."

No comments: