Bristol University | News from the University | School of Economics, Finance and Management: Professor Adrian Sargeant from Indiana University and Professor Jen Shang from the University of Bristol conducted an analysis of the UK’s most successful fundraising programmes to establish what factors differentiate outstanding fundraising from good fundraising and which elements contribute to an organisation doubling, trebling or even quadrupling its income.
The analysis included a survey to define the organisations and programmes perceived as having achieved great fundraising together with a series of detailed case studies of organisations as diverse as Save The Children, the British Heart Foundation, The Royal British Legion and the British Red Cross.
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