Charities are 'drowning in fundraising data and failing to realise its potential' | Third Sector

Charities are 'drowning in fundraising data and failing to realise its potential' | Third Sector: Survey by the software firm Blackbaud and the consultancy nfpSynergy finds only 30 per cent of respondents feel they are doing a good job in utilising their data

Charities are "drowning in data" and struggling to realise the fundraising potential of the information they hold on donors, according to a new report by the software company Blackbaud and the research consultancy nfpSynergy.