Tuesday, February 25, 2014

Paying celebrities - where do charities draw the line? | Third Sector

Paying celebrities - where do charities draw the line? | Third Sector: World Vision says it rewards its 'artist ambassadors'; others say they never would. Annette Rawstrone explores the true cost of star supporters

Is it ever justified to pay a famous person to support or promote a charity's cause? Celebrity agents are happy to say that it is justified and that it does happen, but charities are more reluctant to be drawn on the issue.

No comments: