Wednesday, May 21, 2014

CASL: The New Canadian Anti-Spam Legislation | FeedBlitz - Email Marketing and RSS

CASL: The New Canadian Anti-Spam Legislation | FeedBlitz - Email Marketing and RSS: What it doesn’t get is that in this day and age, there are more grey areas when defining commercial messages, especially as it relates to the evolving media.

This general privacy legislation applies to B2B as well as B2C communications. This will include all electronic messages: Text, SMS, Twitter, Facebook and email – anything “commercial” in nature.

The definition of commercial is quite broad and can include solicitations for donations, political memberships, gaming or even bartering activities.

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