BRICs offer potential gains and new challenges for face-to-face fundraising

BRICs offer potential gains and new challenges for face-to-face fundraising: "As part of a wider feature on street fundraising worldwide, Stephen Cotterill highlights the fundraising potential of Brazil, Russia, India and China.
International face-to-face fundraising reaches the ripe old age of 20 this year. Through the care intensive early years of the late 1990s, the headstrong rebellious adolescence at the turn of the century to the established figure that it is today, face-to-face has been a game-changer for the sector.
The ageing process, however, can take its toll."



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