How to resolve the fundraising crisis for less than £200 - queer ideas: "One of my biggest frustrations is that in the drive to "professionalise" our sector, the need to actually learn about fundraising is often ignored.
Instead of focusing on what donors need from charities, too many fundraisers have adopted expensive and wholly unnecessary corporate style re-brands or leapt in to new-technology without even thinking if it was going to enhance the donor experience. And don't even get me started on the newly arrived commercial marketeer who wants to 'break the mould' before they even begin to understand what it is."
'via Blog this'
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